The current economic uncertainty and the re-evaluation of budgets result in a more critical view on research. In evaluating research methods and technologies it’s key to not only take automational, but also informational and transformational dimensions into account. The automational level results in a higher efficiency by reducing time and investments, informational improvements result in better and richer data while a transformational feature changes the rules of the game, bringing something completely new to the table. Online research communities are not only excelling in the automotive dimension, which is key in a period of downturn, but are also performing great on the informational and transformational level.
Continue reading
Why every online research community manager likes to work with moms: Part 2
This is Part 2 of the blog series ‘Mothers in online research communities: a universal experience’. Check out this blogpost for part number one: “Why every online research community manager likes to work with moms.” In the first part of this blog series, we outlined why we love to do research communities with moms: they are one of the most natural and spontaneous communities, very open and motivated, and contain lots of real emotions and stories. In this second part, we’d like to talk about how these projects have enabled us to build specific expertise regarding this target group. Even though the topics and objectives of the different ‘mom’-communities were very different, and cultural differences could of course be observed, moms from all over the world have many things in common.
Continue reading
The top 5 reasons your digital marketing strategy needs a social community
Interactive digital marketing is a fine art, a balancing act, if you will, of supplying just the right amount of info to get people interested, without bombarding them with a pushy, overly intrusive sales approach. Websites are the Digital marketers shop window, a place to show off their wears and entice buyers in. So ask yourself, when was the last time you read an independent customer review? Or better still, when was the last time you visited a corporate website and were given the chance to vote or give your ideas on a new product?
This guestpost is written by Elena Savvides, International Marketing Manager at Telligent. Together with our Tom De Ruyck Telligent is presenting at the iStrategy Event in London, May 23 2012.