InSites Blog

7 out of 10 supermarket shoppers want to receive targeted promotions. The majority of shoppers (61%) say that they often receive supermarket promotions that are not of interest to them. Shoppers are open to innovations in their supermarket: coupons linked to their loyalty card, intelligent shopping carts telling you which products you need based on a shopping list and the total budget of your purchases, shopping carts that automatically register purchases at the checkout, or products in the fridge that warn you when their expiry date is close. While these applications make shoppers buy more, they are not ready to pay more for them. They still want to keep social contact in their supermarket. This was revealed by a survey conducted by InSites Consulting in collaboration with Living Tomorrow. Click here to read the full press release  or for more information about this study, contact Annelies Verhaeghe, R&D Consultant (Annelies@insites.eu).

On 27 August, Erwin Knuyt, Consulting Director, is the key note speaker at the global sales meeting of the Imaging Group of Agfa Healthcare. Agfa Healthcare, a member of the Agfa-Gevaert Group, is a leading provider of IT-enabled clinical workflow, diagnostic image management solutions, state-of-the-art systems for capturing and processing images in hospitals and healthcare facilities. The key messages of his speech will be: ‘understand what your customers want’, ‘align the organization to deliver the basics’ and ‘build on the strong relationship you have with the customer’. Want to learn more about these topics or get in touch with Erwin, e-mail (erwin@insites.eu) or call him (+32(0)9 269 15 12).

Smartees are a new smart food for clever researchers and marketeers. They’re a series of free half-day workshops about learning and sharing knowledge. Each session covers a different topic, giving you new ideas and practical techniques for better marketing by InSites Consulting experts. Topic for the first Smartees is Taking advertising research forward, hunting gorilla’s” on 23 september 2008 by Steven Van Belleghem, Director Brand & Communication Research. Want to read more about the full program or sign in for a free invitation, visit the Smartees website: http://smartees.insites.eu

Since 1 August InSites Consulting is the Netherlands’ latest new market research player.
InSites Consulting was established in 1997 as a spin-off of the Vlerick business school (www.vlerick.com) and has grown into an online market research company with a strong international focus. InSites Consulting’s roots are Belgian but 75% of its turnover is generated outside Belgium.
Today the company employs 75 people and will generate an estimated turnover of 12 million euro in 2008. Already 20% of InSites Consulting’s current client portfolio is established in the Netherlands. Big clients include Heineken, Sara Lee, Heinz, ING…

Kristof De Wulf, Managing Partner of InSites Consulting: “The opening of a local site in Rotterdam was one of our growth objectives for the following years. The choice for the Netherlands was obvious: online market research is generally accepted, we already have a great many Dutch clients, an online panel in excess of 170,000 Dutch people at our disposal and have noticed that increasingly more companies are organising themselves from a Benelux perspective. The main reason is of course that we can provide an even better service to our Dutch customers.”

The question remains whether the fiercely contested Dutch market can handle an extra player. Ramon Pardo, country manager for the Netherlands and ex-RI employee with more than 16 years experience in the sector has no doubts: “Of course the Netherlands has many good companies which have secured a strong position. I still see many possibilities for InSites Consulting to become an established value on the Dutch market. ‘Taking research forward’ is our base line, and it stands for a progressive focus on innovation and R&D, with great freedom for initiative and self-development. Moreover the academic roots of the organisation provide an important network that is actively used in this. In this way InSites Consulting is funding a PhD student of the University of Maastricht for the next 4 years to come up with innovative views together with us which can be translated into relevant solutions for our clients.”

In any case InSites Consulting is well integrated in the world-wide ESOMAR network: over the past 2 years the company has presented as many as 8 different papers at various conferences, 2 of which were nominated for best paper, and organised worldwide workshops about web 2.0 applications in market research. “Internally, we call it ‘connected research’. It allows us to bring our clients closer to their customers via various new techniques and methods such as online communities, bulletin boards, blogs, online qualitative research, etc.”, adds Kristof De Wulf.

InSites Consulting moved into the Rotterdam Brainpark on 1 August. For more information on InSites Consulting, please go to www.insites-consulting.nl.

On August 1 we will open our Rotterdam office. By being present in the Netherlands, we will be able to serve our Dutch customers even better. Ramon Pardo, Country Manager, will lead this office. He has 16 years of experience in market research and will divide his time between our Ghent and Rotterdam office. Our Rotterdam office will be the base of our salesteam and also the location for a series of workshops. If you have any (research)questions, don’t hesitate to contact Ramon Pardo (ramon.pardo@insites.eu , + 31 (0) 10 204 56 71).

Both (!!!) submissions for the upcoming Qualitative ESOMAR conference (Istanbul, 17-19 nov) have been accepted. To our knowledge, it’s pretty unique that ESOMAR accepts two papers from one company for the same conference. One is on (n)etnography research on youth, another on our new connected research tools. Interested in the content? Our ForwaR&D Lab team who prepared the papers is ecstatic! Contact prof. dr. Niels Schillewaert ( niels@insites.eu ) if you want more information.
If you are interested in the conference, you can visit http://www.esomar.org/index.php/overview-22.html

89% of Belgians take medication with them on their holiday. Remedies to treat diarrhoea and stomach pains are some of the most common travel medicines. Most holidaymakers also know very well in advance which vaccinations are required for their destination. Compares to other European countries, Belgian home medicine cabinets contain considerably more burn cream, diarrhoea remedies and vitamins, according to a European survey we carried out, lead by the knowledge Center Health Care. If you have any question on this topic, don’t hesitate to contact Magali Geens (magali@insites.eu or +32 9 269 16 04).

InSites Consulting has its own soccer team, with matching outfits (back and front)! We proudly present the InSites Burger Boys. They’re amazing, not only because of their oufits, but also because of their swift footwork and astonishing teamplay. See them at work on the tournament this weekend in Moerbeke together with 127 other teams, where they will play at least 9 matches. Pictures of the victories coming soon on this blog.

Last week we got a surprise visit by Kris Wauters to our office. He’s the godfather of the Make-a-Wish Foundation and wanted to hand over our award. We won the International Corporate Partner Award of the year. For every completed online survey by our online panel, we support the Make-a-Wish Foundation. Every year, we donate around 15.000 Euro to the Foundation, to fulfill the wishes of children with life-threatening diseases. And of course, Kris Wauters didn’t mind posing for a picture with Tim, our CEO and Sam, Director XL Online Panels.

After last week’s good news on the acceptance of our first connected research paper, we now have a second paper on User Created Brainstorms and User Coded Open Ends that has been accepted for publication in the International Journal of Market Research! if you want to read more about our connected research tools, visit http://connectedresearch.insites.eu/