We were one of the sponsors of the Vlerick Colloquium that took place in the ICC Center in Ghent yesterday. Next to being innovative in our research projects, we also want to be in our marketing actions. So we made sure our presence there wasn’t unnoticed. Because we really do take customer service forward, we had free massages on our stand. Something that the visitors of this event really appreciated in between sessions.
Monthly Archive for May, 2008
Connect with your customers today! Following 3 previous workshops in Belgium, our next Connect Research Workshop takes place in Rotterdam (29 May), where we will soon be opening our new office. Connected research is a set of web 2.0 research techniques, developped by our own ForwaR&D Lab, that ollows you to tap into authentic and spontaneous conversations between research particpants. As a result you get first hand consumer insights about your products and competitors. Interested in this FREE of charge Connected Research Workshop? For more information and registration, click here.
Our Youth & Trends Knowledge Center is conducting the first ‘etnographic study’, using an innovative qualitative research set-up. Basically we want to find out how respondents construct their identity online and offline and what the importance is of brands in this process. Instead of just following them wherever they go, we ask them to take pictures of their environment, blog this information, let us track their social networkactivities,… Hence the (n)etnography name. More information on this or all types of subcultures (yes, we are now familiar with emo’s, jumpers, haters, …), talk to our ForwaR&D Lab team (annelies.verhaeghe@insites.eu, +32(0)9 269 14 06) or Joeri Van den Bergh, head of the Youth & Trends Knowledge Center (joeri.vandenbergh@insites.eu, +32(0)9 269 16 06).
Our Innovation Research Unit conducted research on how successful promotions are within the coffee industry among Dutch and Belgian consumers. Both nationalities show that brand is the most convincing element when buying coffee. 66% is insensitive to promotions. The promotion with the most impact in both countries is granting more productvolume, presented in =X%. Pricepromotions have less effect in the Netherlands than in Belgium. If you’re interested in more results, click here for the full article. For more information on Innovation Research, contact Filip De Boeck, Director Innovation Research (filip.deboeck@insites.eu, +32(0)9 269 15 07).
Good news! Our Innovation paper on ‘Beyond benchmarking’ has been accepted at the ESOMAR Innovate Conference, held in Copenhagen on 16-18 june. How can scores form a concept tested in Germany be reliably compared to those from the same concept tested in Germany be reliably compared to those from the same concept tested in China? Measured and true concept scores can vary widely between countries due to e.g. cultural response behavior, response styles, time of measurement or consumer innovation profile. Base don a 14-country study covering performance independent of contextual or biasing factors, providing an alternative approach to the often criticized traditional benchmarking of concepts. Kristof De Wulf, managing partner and Filip De Boeck, director innovation research, will be presenting these results. Click here for more information on the ESOMAR innovate conference.
At the recent B2B conference, organized by Roularta & Stichting Marketing, Christophe Vergult (Director Customer Experience Research) was one of the keynote speakers. Based on a survey conducted among the conference participants, he talked about the challenges B2B marketeers face on delivering real customer experience. Companies that provide a compelling customer experience across all moments of contact often outperform in long-term profitability. That’s the theory. But what are the beliefs of Belgian B2B marketers and what challenges do they face to excel on their moment of truth? Want to find out more about this topic? E-mail or call him (christophe@insites.eu, +32(0)9 269 15 06). Check out his presentation:
InSites’ ForwaR&D Lab launches a series of innovative research techniques, called Connected Research. Web 2.0 tools, such as blogs, chatrooms, communites, … are being used within a market research setting. This leads to online conversations between customers, where unfiltered opinions on products and services are given. The customer evolves from a respondent to a participant and engages into interaction with the researcher. These new techniques have been developed by InSites ForwaR&D Lab and can be applied to quantitative as well as qualitative research projects. Read more about our Connected Research: http://connectedresearch.insites.eu.
Are teenagers really spoiled? Are the parents to blame? 3 out of 10 flemish teenagers between 16 and 17 years old think that they are spoiled. These are mainly teenagers without brothers and sisters. Teenagers are very well aware of the fact that this ‘spoiled situation’ is only temporary. As long as they are living at home, they are very conscious of what they do with their money. They don’t mind helping a hand with daily household chores or earn extra money with weekend work or holiday jobs. Their weekly budget to spend is average 22 Euro’s and their mobile phone is their most important asset. These are some results of a study our Youth & Trends Knowledge Center ordered by the VRT-program VOLT. Interested in more results? Click here. Want to learn more about our Youth & Knowledge Center activities? Contact Joeri Van den Bergh (joeri@insites.eu, +32(0)9 269 16 06).
