InSites Blog

Yesterday, there was the ICU (I see you)  event in the Ancienne Belgique (Brussels). This was a joint event by MTV Networks, Kids2 and InSites Consulting on Kids & Youth marketing. Joeri Van den Bergh, director of On Sneakers, our Youth & Trends knowledge Center, presented “Me, MySpace and I. Insights from a unique (n)ethnographic study among 40 teens.” What does the live of teenagers look like nowadays and how is the development of their own identity influenced by the 2.0 and 0.0 media and brands. We developed a brand new (n)ethnographic research technique and plunged for five weeks into the on- and offline life of 13 of 17 year olds. Want to know what BFFE means or what ‘Breezersletjes’ are? If you’re interested in more results, contact Joeri at joeri@insites.eu or +32 (0)496 232 919. More info on the Knowledge center on www.insites.be/ontrack.

Together with Vlerick Management School, we’ve set up a study to see how consumers use the internet to decide what and where to buy.  The results of this large-scale Belgian consumer research project and critical website screening will be presented by Christophe Vergult, Director Customer Experience research, at the conference ‘Internet & changing shopping behaviour’ (Affligem, 19 june). It’s a full day program with also top cases of retailers and of brand manufacturers who share with you their vision on the internet.
As a partner, we offer our contacts 10% reduction on the attendance fee (mention InSites Consulting as reference when registering). More info on the full program and registration on www.vlerick.be/go/winkelgedrag

4.000.000 Belgians and 5.000.000 Dutch people are currently on a diet. This is just one of the conclusions of a European study conducted by our Knowledge Center Health Care. Weight-loss under the supervision of a dietician and the Weightwatchers diet are the most popular. 70% of the people on a diet are very satisfied of both techniques. For more results on this study, click here. See us on the VRT evening news, who covered this story.

Half of Belgian internet users checks doctor’s diagnosis on the web. Medical information is one of the most requested types of informaton on the web. The most popular websites are those dealing with specific symptoms and medical portal sites. 10% ask their doctor for a specific drug based on information they have gathered on the internet. Half of the doctors respond to such requests. These research data resulted from a survey set up by the Knowledge Center Health Care at InSites Consulting.
Want to learn more about this study or other activities, contact Magali Geens (magali.geens@insites.eu, +32 9 269 16 04).