Tom De Ruyck (R&D Consultant) and Filip De Boeck (Director Innovation Research) hosted a session at the Consumer Goods Conference (21 Oktober). They talked about new modes in marketing and in market research. “We presented a mix of our connected research philosophy/toolbox and cases we conducted in close cooperation with clients. Moreover we showed the attendees a glimps of our new semantic -research product offering (textmining, online safari’s, ….).” If you want more information, don’t hesitate to contact Tom De Ruyck (tom@insites.eu) or read the full white paper: 01_connectedresearch
See our presentation: ‘New Modes in Market Research: Connected Research.’
Monthly Archive for October, 2008
Niels Schillewaert was chairman of the ESOMAR panel conference in Dublin last week. He gave a visionary speech on the future of panel research. Some of the attendees of the conference said it was one of the best and most sexy presentations on an ESOMAR conference. See him in action:
We also be presented this paper: “Pavlov revisited: comparing panel conditioning and quality between panel methods”. For more information, contact Prof. Dr. Kristof De Wulf (kristof@insites.eu), managing partner.
The ESOMAR Panel conference this year takes place in Dublin, on 21-23 Oktober. Acting as committee chair is prof. Dr. Niels Schillewaert, one of our managing partners, who is also associate professor in Marketing at the Vlerick Leuven Gent Management School. We will also be presenting one of our papers: “Pavlov revisited: comparing panel conditioning and quality between panel methods”. Prof. Dr. Kristof De Wulf, managing partner and Mike Friedman, R&D Consultant, take credit for this, together with Bert Borggreve from HJ Heinz, one of our clients. For more information on the conference, visit the ESOMAR site. Read the editorial Niels wrote as committee chair. After the conference, the paper will be made public on our site. Read all our papers in our knowledge center section.
63% of the belgian population, 5.500.000 surfers, visits the web at least once a month. In comparison to the beginning of 2007, this is a growth of 3%. Half of the belgian surfers does it wireless. With these numbers, Belgium is above the European average. E-mailing, itinerary devices and online banking are the most popular activities. The surfer wants more online information on culture, education and family. These are some results out of our Belgian Media Mapping study. This study includes research on 3 new media: internet, iDTV and mobile. For more information on the BMM, visit www.insites.eu/bmm
