Nanno Palte, Director Market Insights Research, was one of the speakers on the recent Mobile Web conference (4/12). Het talked about mobile adoption, operators and handsets, the awareness and use of mobile functions, the information we receive on our mobile devices and how mobile marketing can work.
Download his presentation or see his video interview at the conference. For more information on the topic, contact Nanno Palte on nanno@insites.eu or +32(0)9 269 15 17.
Joeri Van den Bergh is speaker on the BAQMAR conference (December 17th, Ghent). He will be presenting “Me, myself and I: studying youngsters identity by combining visual etnography and netnography”, together with Veerle Colin (MTV Networks, Head of Strategy and communication/Head of Nickelodeon Belgium). Theme of the BAQMAR conference is ‘Innovation through exploration’, it reflects the continuous search to innovate and bring together open-minded analysts in the field of quantitative and qualitative marketing research. More info on the conference and the full program on www.baqmar.be.
One of the speakers of the Stichting Marketing conference last week, was Joeri Van den Bergh. He is one of the founders of InSites Consulting and also Youth expert. He gave a very inspirational speech on youth and how they determine if something is authentic or not. Read a summary of his presenation on http://standaard.typepad.com/stichtingmarketing2008/2008/12/joeri-van-den-b.html.
Or contact him if you want more information on the subject: joeri@insites.eu.
Next to our speech, we also took authentic pictures of the people present. Check out our 100 year old camera and the living parrot that came with the photographer, who appeared to be just as authentic as his camera.
Topic of the Stichting Marketing conference is authenticity (5 and 6 December, Ghent). Visit our stand and get your authentic picture taken. And don’t miss the presentation of Joeri Van den Bergh, one of our founders and youth expert. He will be talking about youth, brands and authenticity today, during his presentation “Even better than the real thing” on Saturday (14h45-15h15). More info on the program of the conference on http://congres.stichtingmarketing.be. Hope to see you there!
Last week, we went to the 10th Febelmar (the Belgian Federation of Market Research Institutes) Happening. Location for this year’s event was the Surfhouse in Evere. One speaker on the agenda: Frits Spangenberg, President of ESOMAR.
During his 2 hour presentation he highlighted several trends. Here are 3 things I found important:
1/ Conducting market(ing) research is more important than ever, due to important changes in our contemporary society:
We are moving from a collective society to a more individually oriented one. Research is needed to understand the impact of it on consumer behavior and attitudes.
The lifecycle of products becomes shorter by the year. Companies need to innovate faster. So, more than ever, great consumer insights are needed on the fuzzy front end of the innovation cycle.
And last but not least, consumers are looking more and more for some kind of (ongoing) dialogue with companies. Internet makes it possible to create and maintain that kind of relationship with consumers/research participants.
2/ Research is moving from silo research to what we may call a more holistic approach. It is much richer to look at a research problem from different angles. Combining different research methodologies will become the standard in the near future.
3/ Gathering data should be the starting point for us analysts, not the end. Researchers don’t need to be afraid of consultants. They have to be consultants themselves. They even have THE tool to become the best ones… FACTS!
Definitely nice challenges to work (even more) on in the coming months and years!
