In addition to offering flights, airline companies should also offer the possibility to book (public) transport from and to the airport. A travel and cancellation insurance is more popular in Belgium than in the Netherlands. “This corresponds with the fact that Belgians look for more security in their holiday behaviour when they go on holiday. They want to avoid anything going wrong and like to arrange as much as possible beforehand.”, says Annelies Verhaeghe, R&D Consultant at InSites Consulting.
Fresh air in the plane and play areas for children are just some of the ideas provided by travellers when asked how flights could be improved and what the airport of the future should look like. These are results from research conducted by InSites Consulting in Belgium and the Netherlands in co-operation with Living Tomorrow.
Read the full press release: PressReleaseInSitesConsulting28_01
Monthly Archive for January, 2009
According to comScore it is! This week they announced that there are now more than 1 billion (1.000.000.000) internet users online. Well, maybe not online right now, at the same time, and certainly not all visiting our website, but still.
“Surpassing one billion global users is a significant landmark in the history of the Internet,” said Magid Abraham, President and Chief Executive Officer, comScore, Inc. “It is a monument to the increasingly unified global community in which we live and reminds us that the world truly is becoming more flat. The second billion will be online before we know it, and the third billion will arrive even faster than that, until we have a truly global network of interconnected people and ideas that transcend borders and cultural boundaries.”
Today, we launched a new Connected Research tool: “Online 1/1″. This tool allows for remote in-depth interviews and online user experience research by using VoIP and remote desktop technology. Both online and offline user experience research was done on the Citibank website, both resulting in identical results. Online user experience research has 3 advantages compared to traditional research: more efficient, better data quality and more added value. Online 1/1 is part of the series of Connected Research tools, developed by the R&D Department of InSites Consulting. Connected Research applies the latest interactive Internet technologies to research, causing people to participate more and have the freedom to contribute themselves.
Online 1/1, a new tool for online user experience research
Online 1/1 is a new tool within InSites Consulting’s Connected Research tools, specific for online user experience research. This tool allows for remote in-depth interviews through “Voice over IP” (VoIP) and remote desktop technology. The interface allows following the desktop environment of the participants and also their mouse movements. Respondents and moderator communicate with each other through chat, headset and VoIP. Both the participant and the moderator can show online material (documents, web pages, etc.) to the other party.
Citibank Case: difference in results between online and offline user experience?
When comparing online user experience research versus traditional user experience research, 3 advantages stand out:
1. Online user experience research increases efficiency because it is more cost-efficient and less time-intensive for the respondent, researcher and marketer. There are no travel expenses because the moderator, the respondents nor the customers have to travel. Operational expenses, such as reserving an interview room, are also lower because all interviews can take place at home. This also saves much time.
2. The data quality of online user experience research is higher. Because geographical limits disappear, the sample of participants can be spread much wider. Participants also give the feedback that they are in a more natural and realistic environment. They use their own PC, keyboard and mouse and work in their own setup and program environment.This natural ‘home environment’ decreases performance pressure compared to an artificial research environment. The researcher is not physically present and is less of an interfering factor. Respondents feel at ease, which also has a positive influence on the length and honesty of the answers.
3. Online user experience research provides more added value. Through online research we can observe the respondent’s natural Internet environment, which opens possibilities for collecting information that is not otherwise available. We find out what their desktop looks like which links are in their favourites, which is their homepage, which operating system and browser they use. . . This context information helps us to better understand the respondent. These advantages make the methodology very suitable for website user experience research.
Great news! We’ve been accepted to present at the MRS Research 2009 Annual Conference, taking place in London on 24 & 25 March. We will be featuring as one of the Pecha Kucha sessions, bringing day one to a close. For those that don’t know Pecha Kucha, the format is 20 slides, 20 seconds per slide, so a presentation of 6 minutes and 40 seconds. All presentations are addressing the theme “When I run the MR industry….”. It’s fast, it’s a bit scary but we’re very excited! Click here for more information on the conference.
“Joining InSites is joining a young, dynamic & ambitious team that is never workshy, creating a stimulating environment from day to day and reaching for the sky step by step. It’s not just a job, it is a way of living and I’m loving it!”, says Magali Geens, Senior Research Manager.
If you’re looking for a dynamic, creative, challenging work environment, then InSites Consulting may be the place for you. We are currently looking for an Experienced Quantitative Research Consultant for our Ghent office and a Business Development & Account Manager for our Rotterdam office. Visit http://jobs.insites.eu to find out more info about these vacancies and how you can become a part of our team.
Yesterday, I facilitated a workshop for Tenneco in Barcelona. Every year Tenneco invites their customers to celebrate the customer of the year awards. The event included a number of workshops on strategic topics. I facilitated the workshop on the use of new media in the automotive aftermarket. Managers from Tenneco’s key customers discussed with me how they can successfully engage with their customers, when using the opportunities of the internet today. Participants to the workshop showed that Web 2.0 tools can also be used in a Business-to-business environment, although we have not seen much evidence in the automotive industry. The workshop was “food-for-thought” for many participants, and they take some good new fresh ideas with them. Here’s a picture taken from the meeting room, with a view on the bay in the Barcelona area: a very pleasant location to host a client event!” Erwin Knuyt, Consulting Director, InSites Consulting.
People have most trust in each other: friends, acquaintances and colleagues are considered to be the most credible source of information. Local celebrities and politicians have the lowest scores. This trend is the same for Belgium, the Netherlands and the UK.
Half of the people considers the Internet to be the most reliable source of information. Television comes second (23%), and newspapers come a remarkable third (13%). 7 out of 10 surfers reads comments on websites about products and brands on the internet. “In view of the considerable credibility we lend to each other’s opinions, the feedback on websites about products and brands has become a huge influencer of purchase decisions. Even if we don’t know these people personally, we still take into account a lot of these online reviews written by other surfers”, says Steven Van Belleghem, Director Branding & Communication Research at InSites Consulting. Fore more information, read our PressreleaseWOMuk_13_01.
Do you want to find out how Belgian children, teens and young adults relate to media, how they consume, which products or topics are hot on the playground and how kids negotiate for purchases and pocket money?
Find these and other interesting youth marketing insights in our new ON TRACK_. We’ve been gathering research on the youth market for more than 10 years in our renowned Youth Online study. ON TRACK_ goes a lot further, offering a higher frequency, more user friendly reporting and more content.
Read all about the ON TRACK_ series of reports and the upcoming theme ON SCREEN_ released at the end of February at the ON TRACK_ website or contact Maarten Lagae for more information (maarten@insites.eu, +32(0)9 269 15 00).
Filip, our Director Innovation Research, likes to end the week with a quote, taking research forward: “We are no longer dealing with respondents and data, but with people and opinions.”
On the 29th of January we plan our very first Smartees of 2009, ‘Taking Advertising research forward: hunting gorillas’. At InSites Consulting, we developed a new view on advertising taking into account the perspective of the new consumer. In our vision, the brand becomes more central than ever.
In September 2008 we already noticed great interest in this topic. By repeating the ‘Taking Advertising research forward’ – Smartees, we would like to give you a chance as well to register.
What can you expect?
Steven Van Belleghem, Director Brand & Communication Research will welcome you with his introduction & warning speech: how to become a gorilla hunter, new challenges for marketers.
After the coffee break Angie Deceuninck & Dennis Claus (Brand & Communication Research consultants) will present you 3 gorillas:
- Gorillas in advertising research
- Driving activation of successful and not successful campaigns, based on a benchmarking exercise
- Tracking your word of mouth
The rest of the formula remains unchanged from 2008, we start at noon with our sandwich lunch and end with Champaign and bites. And all this takes place in the InSites offices in Ghent-Wondelgem.
Read more about our Smartees and register online.
