Web 2.0 platforms, social networks, online communities and mobile research are rapidly entering the marketing research landscape. In response to this media evolution ESOMAR has expanded their former Panel Research Conference to tackle these new technologies and the social environments they create, introducing the ESOMAR Online Research Conference.
Yesterday Annelies Verhaeghe, ESOMAR Young Researcher of the Year co-presented our paper on ‘Getting answers without asking questions’ with Dutch broadcaster RTL. A case on the evaluation of a TV programme based on social media. The paper will be online soon!
For more information, contact Annelies Verhaeghe.
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