On 29 October the game console Wii of Nintendo won the MTV Networks Sticky Award. The Award, for the coolest Dutch brand was rewarded at the MTV Networks event Identity in the MTV Studio in Amsterdam (NL). 1200 youngsters were questioned in the research InSites Consulting conducted in cooperation with MTV Networks, the youngsters were asked which brand they perceived as ‘cool’. Wii of Nintendo was ranked first on every aspect, Coca-Cola honorably second.
Check out the full press release online or contact Joeri Van den Bergh, Director Youth Research for more information.
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